After a period of extreme volatility, recent years have been relatively flat for the communications and networking industries. But that doesn't mean that the opportunities to create value have disappeared. From MIDIOR’s perspective, the first half of this decade presents a classic example of technologies running far ahead of marketplace needs and the business applications they were intended to serve. Now, we believe that the benefits of convergence, broadband access, and wireless flexibility and mobility are ready to be realized. MIDIOR works with service providers and vendors of infrastructure and premises equipment, advanced networking services, and management tools, as they navigate this challenging landscape. We have helped VP’S of development, CTO’s and project teams save their companies millions of dollars through initiatives that expose the gap between new product capabilities and market acceptance. Through our insightful and thorough processes for gathering customer requirements, conducting competitive benchmarking and marketplace analysis, we are able to separate "aspiration from reality" and focus development efforts on products and services that can be sold today. MIDIOR works with our clients to reinforce a product development and management discipline that maintains tight alignment between customer expectations and product line objectives. The networking industry has evolved into a very complex system of vendors, service providers, distribution channels, intermediaries and end-users. Time and time again, we see that today's competitor is yesterday's partner, who then becomes tomorrow's customer. MIDIOR has helped numerous clients develop their own maps of this complex food chain, in order to quantify and qualify opportunities and to find specific leverage points for their distinctive technologies. In addition, MIDIOR helps companies develop product benchmarks (based on end-user cost and performance metrics) for real world applications in order to establish quantifiable development goals tied to recognized customer benefits. Too often, product development is driven by lab experiments that create scenarios that have no relationship to how the product is used or functions that customers value. Looking ahead, we see great opportunity for firms that can deliver advanced technology through systems or services in ways that are compatible with existing infrastructure and can deliver high impact and benefit to the end user. |
