Loading
Midior Consulting
»   Customers   •   Competitors   •   Markets

Customers

The most successful companies understand that translating customers’ perspectives into revenue is no easy task and that customer insight is an ongoing discovery process: market conditions are dynamic, technology advances and customer needs change over time. Generating customer insight means being able to focus on more than daily operations or the “crisis du jour.” At MIDIOR, our approach to building customer insight always starts and ends with the mindset of an investigative journalist: we hold structured discussions, camouflaged as conversations, with a great deal of patience and a relentless focus on pattern recognition in the data – no easy task given the unstructured nature of the information collected from these dialogues. Our customer insight initiatives are designed to quickly gather and analyze customer needs and perspectives to drive better product decisions and provide fact-based understanding of what customers and prospects need. If you could benefit from walking in your customers’ shoes to inform your product plans, give us a call – we wear all sizes!



CUSTOMER INSIGHT & ANALYSIS SERVICES


Competitive Analysis

Customer Insight

The most successful companies understand that customer insight is an ongoing discovery process: market conditions are dynamic, technology advances and customer needs change over time. We quickly elicit and analyze customer needs and perspectives to drive better product decisions. We have developed a proven process to gather, tabulate and analyze free-form data and translate it into actionable insights. These insights inform product decisions, are the basis for business and functional requirements and provide fact-based understanding of what customers and prospects need.

Pricing Analysis

Voice of the Customer (VOC) Research

Maintaining an objective and accurate understanding of customers’ expectations, preferences and aversions is challenging. As product developers, product managers and consultants, we are expert at Voice of the Customer (VOC) research to support decisions about products and services. Our methodology enables us to turn discussion-based research that results in transcripts and interview notes into structured data that makes pattern-spotting easy. We combine this with electronic surveys as needed to provide a complete and statistically significant set of facts about what customers want.

Let's Talk

Do you have a specific question for us?
We would love to hear from you.