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MIDIOR Consulting Invests in Growth: Adds Business Development Executive to the Team


Cambridge, MA -– September 1, 2016 — MIDIOR Consulting today announced the appointment of Eric G. Wholley to the position of Vice President, Business Development and Client Service. In this new role for the firm, Eric will work closely with MIDIOR’s marketing and consulting teams to lead strategic growth initiatives and to nurture existing client relationships. Eric’s initial focus will be on introducing MIDIOR’s Insight and Analysis and Tactical Execution Services to new clients in the financial services, industrial products and technology sectors.

According to Susan Loconto Penta, Co-founder and Managing Partner at MIDIOR, “With two decades of building strong relationships with leading product organizations and our investment last year in building out our consulting teams, MIDIOR is well positioned to accelerate growth. Eric’s entrepreneurial DNA and successful track record in developing customer relationships in the digital marketing space will be strong assets in reaching our growth targets and building the MIDIOR brand”.

Most recently, Eric led business development at Overdrive Interactive, a Boston-based search and digital marketing agency. He also has extensive experience in business growth and client relationship roles with 4goodmedia, CBS School of Broadcasting, and Hill Holliday. Eric lives with his family in Westwood, MA.

About MIDIOR Consulting
Established in 1996, MIDIOR is a management consulting and technology services firm that is changing the way our clients think about products, technology and data. In our management consulting practice, we work hand-in-hand with product and marketing teams to help them improve their track record in innovation, product development and product management. In our technology services practice we work with business and IT teams to help them navigate the path towards modernizing platforms, implementing new systems and leveraging their data. To learn more, visit www.midior.com.



Media Contact: Nora Gildea