Cambridge, MA -– September 1, 2016 — MIDIOR Consulting today announced the appointment of Eric G. Wholley to the position of Vice President, Business Development and Client Service. In this new role for the firm, Eric will work closely with MIDIOR’s marketing and consulting teams to lead strategic growth initiatives and to nurture existing client relationships. Eric’s initial focus will be on introducing MIDIOR’s Insight and Analysis and Tactical Execution Services to new clients in the financial services, industrial products and technology sectors.

According to Susan Loconto Penta, Co-founder and Managing Partner at MIDIOR, “With two decades of building strong relationships with leading product organizations and our investment last year in building out our consulting teams, MIDIOR is well positioned to accelerate growth. Eric’s entrepreneurial DNA and successful track record in developing customer relationships in the digital marketing space will be strong assets in reaching our growth targets and building the MIDIOR brand”.

Most recently, Eric led business development at Overdrive Interactive, a Boston-based search and digital marketing agency. He also has extensive experience in business growth and client relationship roles with 4goodmedia, CBS School of Broadcasting, and Hill Holliday. Eric lives with his family in Westwood, MA. 

MIDIOR is a professional services firm delivering value for clients by unleashing the power of their products and platforms. MIDIOR supports product and platform teams through insight and analysis, product development and management expertise, and technology and data services. Our integrity, candor and diligence set the standard for service delivery and our deep respect for people, complemented by our dedication to the community, are woven into the fabric of our culture.

Media Contact: Rachael Mindich